Role
UI/UX Designer
Team
Kaylie Meiqi Li Ellorie Mariano
Time
Oct > Nov 2024, 2 months
Overview
Creator Deals is a comprehensive workspace designed specifically for newcomers to the business side of content creation.
Context
The Creator Economy is Experiencing Exponential Growth .
Between 2023 and 2030, the creator economy is projected to expand from $127.65 billion to $528.39 billion, achieving a compound annual growth rate (CAGR) of 22.5%. As more creators enter this flourishing market, there's an increasing demand for simplified brand partnership management solutions.
! Problem Statement
Emerging content creators who lack experience in business negotiation and contract management struggle with fragmented tools when handling brand partnerships.
⚠️
The disorganization frequently leads to
- missed deadlines
- payment confusion
- diminished professional credibility.
Solution
Personas
Design System
User Flow
for the Content Creator Users
Prototyping
New User Flow + Returning User Flow
Low-fidelity frameworks
Mid-fidelity Prototype - Testable
Mid-fi Screen Samples
User Testing
Objectives
Method
- Pinpoint areas of confusion regarding the platform’s purpose
- Assess if users can complete the process from brand matching to signing the first contract without external guidance
A more qualitative & behavioral research
Usability Test done with UseBerry (3rd-party user testing tool)
Process
Intro -> 5-second test -> Single tasks completion with Click Traction -> Post-survey
Initial insight
Current challenges
Current solutions
- meeting deadlines
- communication with managers
- time management
- navigating legal contracts
"The most challenging part is I don't know how many drafts I need to create for each partnership for the final version so it's hard for me to create a timeline/schedule."
Respondents mentioned using tools such as email, Notion, calendars, spreadsheets, and project management platforms like Trello, and Linear.
Results
Click Traction Sample Screens
Post-survey Findings
