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Creator Deals
Making Brand Partnerships & Content Management Seamless

Creator Deals
Making Brand Partnerships & Content Management Seamless

Role

UI/UX Designer

Team

Kaylie Meiqi Li Ellorie Mariano

Time

Oct > Nov 2024, 2 months

Overview

Creator Deals is a comprehensive workspace designed specifically for newcomers to the business side of content creation.

Role

UI/UX Designer

Team

Kaylie Meiqi Li Ellorie Mariano

Time

Oct > Nov 2024, 2 months

Overview

Creator Deals is a comprehensive workspace designed specifically for newcomers to the business side of content creation.

Context

The Creator Economy is Experiencing Exponential Growth .

Between 2023 and 2030, the creator economy is projected to expand from $127.65 billion to $528.39 billion, achieving a compound annual growth rate (CAGR) of 22.5%. As more creators enter this flourishing market, there's an increasing demand for simplified brand partnership management solutions.

Exploding Topics - Creator Economy Market Size

! Problem Statement

Emerging content creators who lack experience in business negotiation and contract management struggle with fragmented tools when handling brand partnerships.

⚠️

The disorganization frequently leads to
- missed deadlines
- payment confusion
- diminished professional credibility.

Solution

Creator Deals is a comprehensive workspace designed specifically for newcomers to content creation. Our platform helps creators establish themselves professionally by simplifying contract management, facilitating deal negotiations, and streamlining asset delivery.

Creator Deals is a comprehensive workspace designed specifically for newcomers to content creation. Our platform helps creators establish themselves professionally by simplifying contract management, facilitating deal negotiations, and streamlining asset delivery.

AI-powered brand matching for finding ideal partnerships

AI-powered brand matching for finding ideal partnerships

Guided contract discussion frameworks to build negotiation confidence

Guided contract discussion frameworks to build negotiation confidence

Intuitive content asset delivery system

Intuitive content asset delivery system

Transparent tracking of deliverables and payments

Transparent tracking of deliverables and payments

Personas

The Creator

Tyler | 23
Beginner Tech Review Youtuber

Painpoints
- Difficulty balancing multiple client requests while maintaining content quality
- Challenges finding partnerships that align with channel niche and audience demographics
- Limited time to navigate complex negotiations while prioritizing content creation

"I spend hours each day searching for opportunities to grow my brand and connect with potential partners, which takes valuable time away from creating content."

Goals
-> Find relevant brand partnerships efficiently
-> Streamline contract and deliverable management
-> Establish professional credibility with brands

The Brand Manager

Danielle | 28
Influencer Relations Manager at Notion

Painpoints
- Identifying creators who can authentically connect with Notion's productivity-focused audience
- Managing multiple partnerships at different stages simultaneously
- Ensuring consistent brand messaging across diverse creator partnerships

Goals
-> Discover emerging creators interested in productivity and digital tools
-> Establish mutually beneficial Brand Ambassador partnerships
-> Track partnership performance and deliverable completion efficiently

The Creator

Tyler | 23
Beginner Tech Review Youtuber

Painpoints
- Difficulty balancing multiple client requests while maintaining content quality
- Challenges finding partnerships that align with channel niche and audience demographics
- Limited time to navigate complex negotiations while prioritizing content creation

"I spend hours each day searching for opportunities to grow my brand and connect with potential partners, which takes valuable time away from creating content."

Goals
-> Find relevant brand partnerships efficiently
-> Streamline contract and deliverable management
-> Establish professional credibility with brands

The Brand Manager

Danielle | 28
Influencer Relations Manager at Notion

Painpoints
- Identifying creators who can authentically connect with Notion's productivity-focused audience
- Managing multiple partnerships at different stages simultaneously
- Ensuring consistent brand messaging across diverse creator partnerships

Goals
-> Discover emerging creators interested in productivity and digital tools
-> Establish mutually beneficial Brand Ambassador partnerships
-> Track partnership performance and deliverable completion efficiently

The Creator

Kelvin | 23
Beginner Tech Review Youtuber

Painpoints
- Difficulty balancing multiple client requests while maintaining content quality
- Challenges finding partnerships that align with channel niche and audience demographics
- Limited time to navigate complex negotiations while prioritizing content creation

"I spend hours each day searching for opportunities to grow my brand and connect with potential partners, which takes valuable time away from creating content."

Goals
-> Find relevant brand partnerships efficiently
-> Streamline contract and deliverable management
-> Establish professional credibility with brands

The Brand Manager

Danielle | 28
Influencer Relations Manager at Notion

Painpoints
- Identifying creators who can authentically connect with Notion's productivity-focused audience
- Managing multiple partnerships at different stages simultaneously
- Ensuring consistent brand messaging across diverse creator partnerships

Goals
-> Discover emerging creators interested in productivity and digital tools
-> Establish mutually beneficial Brand Ambassador partnerships
-> Track partnership performance and deliverable completion efficiently

Creator Deals focuses on bridging the connection between the companies and the creators, so it would be a two-way platform for both ends.

Our team primarily centered on and enhanced the creator's experience.

Creator Deals focuses on bridging the connection between the companies and the creators, so it would be a two-way platform for both ends.

Our team primarily centered on and enhanced the creator's experience.

Design System

User Flow
for the Content Creator Users

Prototyping
New User Flow + Returning User Flow

Low-fidelity frameworks

Mid-fidelity Prototype - Testable

Mid-fi Screen Samples

User Testing

Objectives

Method

- Pinpoint areas of confusion regarding the platform’s purpose

- Assess if users can complete the process from brand matching to signing the first contract without external guidance

A more qualitative & behavioral research

Usability Test done with UseBerry (3rd-party user testing tool)

Process

Intro -> 5-second test -> Single tasks completion with Click Traction -> Post-survey

Initial insight

Current challenges

Current solutions

- meeting deadlines
- communication with managers
- time management
- navigating legal contracts

"The most challenging part is I don't know how many drafts I need to create for each partnership for the final version so it's hard for me to create a timeline/schedule."

Respondents mentioned using tools such as email, Notion, calendars, spreadsheets, and project management platforms like Trello, and Linear.

Results

Click Traction Sample Screens

Post-survey Findings

To-do
- Cleaner design - be aware of leaving white spaces
- Adjust wording for clarity - user wasn't sure what "roadmap" meant

Iterating & Polishing…

Final Interactive Prototype

Expand to full screen for better interactions

Final Prototype

For a better experience, please view on desktop or use a non-mobile device.

Flow 1 (NUE) - Personalized and conversational Onboarding -> Guided by brand matching process -> Signing the 1st contract!
Flow 2 (RUE) - Task Tracking Dashboard -> Asset Submission and Checking -> Secured payment

Thank you for learning about Creator Deals
We make brand negotiation frictionless